Selling used underwear is a genuinely popular niche, but it comes with its own quirks — the platforms, the rules, and even what's allowed to be on the item can shift with little warning. If you're thinking about getting into it (or already are and want to do it smarter), here's what creators have actually found works.
Where People Are Actually Selling
OnlyFans. Some creators sell directly to their existing fanbase right on OnlyFans, which makes sense if you already have an engaged audience there — no need to build demand from scratch on a separate platform.
ManyVids. ManyVids has a built-in "Item Store" specifically for physical items, and it's one of the more commonly mentioned platforms for this. One creator reported pulling in $200–$300 a month from panty sales alone, pricing them at $49.99 each. Worth setting expectations though: they mentioned the platform can be glitchy, and it took about a month before their first sale came through — so don't expect instant traction, and don't assume something's wrong if the first few weeks are quiet.
Reddit. Reddit gets recommended a lot for actually finding buyers. There are dedicated panty-selling subreddits you can find through the communities search tab, plus relevant fetish subreddits where you can reach people looking for something more specific.
Twitter/X. Twitter tends to be where a lot of buyer inquiries land. Because DMs can get buried fast in a busy account, it's worth considering a separate account dedicated just to panty sales, so those messages don't get lost in the noise of your regular content and interactions.
Rules Change — Stay on Top of Them
This is the part that's easy to overlook until it costs you: platform policies around physical items and bodily fluids shift, sometimes with little notice. As one concrete example, ManyVids updated its policy as of May 2025 to prohibit selling items that contain bodily fluids, including sweat. That's a real, recent change, not a hypothetical — and it's a good reminder that whatever rule applied when you started might not apply now.
The takeaway here isn't "here's the current rule and you're set." It's: check the actual, current terms of service on whatever platform you're using before you list anything, because getting this wrong risks your account getting suspended entirely, not just a single listing getting pulled.
Getting Found and Actually Selling
Get specific with your targeting. On Reddit especially, posting in a broad "panty selling" subreddit works fine, but going into more specific fetish subreddits lets you reach buyers looking for particular customizations — for example, some buyers are specifically after items that are urine-soaked, which is a very different audience than someone browsing a general subreddit.
Use search to your advantage on platforms like ManyVids. If you're listing there, don't skimp on your titles, tags, and hashtags. A platform's internal search algorithm is a real source of buyers who've never seen your social media at all — highly descriptive listings help you get found by people actively searching for exactly what you're selling, not just people who already follow you.
There's No Perfect Platform — Go in With Realistic Expectations
It's worth being upfront that no platform here is universally loved or scam-proof. ManyVids works well for some creators and has been a source of frustration and technical glitches for others — results genuinely vary. Some creators have tried dedicated alternative sites like Creators Profit and run into their own issues, like support simply not responding. And while a lot of sellers are looking for a platform that lets them stay anonymous and avoid scammers, there isn't one clear answer that solves that completely — anonymity and scam protection are things you largely have to build into your own process, rather than something any single platform hands you.
Protect Your Privacy When Shipping
This is the part that matters most, honestly, because it's about your physical safety, not just your income. When you're mailing a physical item, you don't want your real home address anywhere in that process. Look into a P.O. box or a mail-forwarding service so your actual address never has to be shared with a buyer. It's worth treating this as a non-negotiable setup cost before your first sale rather than something to figure out later — once your address is out there, you can't take it back. If personal details do get out, there's a process for that.
Bottom Line
There's real money in this niche, but it takes patience with slow starts, careful attention to shifting platform rules, and real intentionality about your own privacy and safety. Diversifying where you sell - rather than betting everything on one platform - also just makes sense given how inconsistent individual platform experiences seem to be.
This article is general education and not professional advice.
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